It’s easy to obsess over KPIs and OKRs. They offer control and momentum. But as Shopify CEO Tobi Lütke puts it, once a metric becomes a goal, it stops being a useful metric.
Shopify still uses data, but as a tool, not a scoreboard. They don't let metrics dictate judgment. They trust something deeper: craftsperson energy, taste, and intuition.
Legendary companies like Apple and Patagonia built products that people feel. Not because they out-dashboarded everyone, but because what they built moved people.
I built the Product Pulse Framework to bring this mindset to life. It’s for teams that want to build with depth and direction without being trapped by metrics.
It includes:
Broad, qualitative outcome alignment
Rubrics that rate delight, usability, and quality
Directional metrics that inform, not dictate
A blend of analytics and human insight
A ritual of reflection, learning, and planning
In a world where AI can handle execution, judgment is your differentiator.
Let’s build with soul, not just numbers.
Keep building, keep going 🚀
Startups, corporates, it doesn’t matter. I've seen great ideas crash from not thinking a few moves ahead. That’s why I built the Straightforward Strategy Blueprint, a FREE template so your idea doesn’t become another could-have-been. Get it here.
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