What’s Not on the Balance Sheet Might Be Your Biggest Asset

Back in 1975, tangible assets like buildings, inventory, and equipment made up 83% of the market value of S&P 500 companies.

By 2020, that number dropped to 10%.

Today, value lives in the intangible: your brand, your people, your processes, your IP, your relationships, and your reputation.

So why are we still leading with business models that undervalue the very assets that drive differentiation?

This week, I’m challenging business leaders to look beyond the P&L and start designing for things that don’t show up in quarterly reports, but shape them all the same.

Strategic fit isn’t just about performance. It’s about building the conditions where intangible assets grow and then measuring the effects over time.

In my latest video, I dive into some of the traps of spreadsheet strategy that hinder long-term growth and what to do instead.

Startups, corporates, it doesn’t matter. I've seen great ideas crash from not thinking a few moves ahead. That’s why I built the Straightforward Strategy Blueprint, a FREE template so your idea doesn’t become another could-have-been. Get it here.

Keep building, keep going 🚀