Understanding users beats shipping features (most of the time)

The fastest way to build something forgettable? Copy your competitors.

Notebook LM took a different path. It didn’t win because it had the longest feature list. It won because it started with what users actually needed.

The team paid attention to how people work.
They built around real workflows.
They solved for daily friction.

The result?

• Personalized AI grounded in your own content

• Audio overviews for digestible context

• A workspace designed for flow, not flash

They didn’t chase the market. They listened, then led.

If you're building in AI (or anywhere else), don't ask what features are missing.
Ask what your users need more of to be successful in their lives or work.

In my latest video, I share a quick breakdown of why copying AI features leads to stagnation and how focusing on real user workflows, like Notebook LM did, drives true product innovation.

Startups, corporates, it doesn’t matter. I've seen great ideas crash from not thinking a few moves ahead. That’s why I built the Straightforward Strategy Blueprint, a FREE template so your idea doesn’t become another could-have-been. Get it here.

Keep building, keep going 🚀