The Hidden Multiplier of Strategic Fit

Here’s the thing about real alignment: you feel it.

When employees understand the mission, customers become advocates, and decisions flow without chaos. That's the moment when a business finds its rhythm and begins to thrive.

Strategic fit isn’t a buzzword. It’s the invisible multiplier that turns a good business into a category leader.

It looks like this:

• Engaged employees → better products

• Better products → happier customers

• Happier customers → more organic growth

• More growth → better margins, better morale

And on it goes.

But none of that happens by accident. You have to intentionally design for it.

In my latest video, I dive into some of the traps of spreadsheet strategy that hinder long-term growth and what to do instead.

Startups, corporates, it doesn’t matter. I've seen great ideas crash from not thinking a few moves ahead. That’s why I built the Straightforward Strategy Blueprint, a FREE template so your idea doesn’t become another could-have-been. Get it here.

Keep building, keep going 🚀